Have you ever imagine an automotive campaign without showing the car?

The electric BMW i3 is the most silent car ever. So, to bring the concept to life, we decided that the whole Print/OOH Campaign would be silent - just like the car.

Transparent billboards and blank ads brought the silent break to different places. The call to action to search 'BMW i3' was the trigger to activate the digital film - exploring the silent notion of the car even more.