Brazil scenario: The New Fiesta had coming to Brazil with the same global design.

We invited Fiesta owners around the world to tell about their cars in few words. With this testimonials we did a direct marketing campaign. We sent this real postcards from Madrid, Koln, New York, London and Melbourne to more than 40k brazilians.

The messages came in spanish, english, german. We create a website to translate the message and invites brazilians to schedule a test drive. Ford Stores receives more visits to test drive than other regular campaign.