CLIENT: mc donald's germany
We created the first Voucher Campaign connected with Apple Watch.
Every time the user is 500m away from a McDonald's they get free vouchers direct in the Apple Wallet.
If the user woke up really early today, the app offers a free coffee on your way to work. Spent the day rushing around, the app will offer you a smoothie on a sunny day. Lunch time, maybe you can get a free Big Mac.
In the same project, we re-designed the whole McDonald's app. Now more visual and with a new iconography style.
My role: Idea, Art Direction, Illustration.
Executive Creative Director: Sven Küster
Creative Director: Michael Rothfischer
Art Director: Caio Fernando Batista
Copy: Mascha Andexer