CAIO FERNANDO FAVERO BATISTA
campinho.jpg

Project Field


Project Field

Cliente: Brahma InBev

 

BEFORE

AFTER

A project that starts in an agency will rebuild 300 soccer community fields across brazil.

Brazilian Football comes from the community fields: small fields like Bento Ribeiro,  Vila da Penha, and 3 Corações.

It’s born in the clay ground to become the best football played in the world.

Today, however, Brazilian football is being overtaken by other teams. That’s the reason Brahma, the sponsor of Brazil National Football team, decided to reform more than 300 popular fields around Brazil until the next FIFA World Cup.

Because taking care of our passion is the first step to bringing Brazilian football back to its roots.

A 1’30’’ film presents the project using testimonials from locals of the first field that was renovated.

ONLINE FILM

A 1’30’’ film presents the project using testimonials from locals of the first field that was renovated.

DIGITAL PLATFORM

The webpage shows us the timeline of each field, from the beginning to the end of the construction, and stories about them.

_MOBILE WEBSITE


CREDITS

My role: Idea, Online Film, Website, Mobile Website, Digital Strategy.

Agency: Africa
Brahma Team