CAIO FERNANDO FAVERO BATISTA
Screen Shot 2018-06-13 at 19.15.45.png

Mercedes-Benz 'Pretty Things'


Mercedes-Benz GLC
Pretty Things

Client: Mercedes-Benz
Product: GLC

 

TVC

What’s the point of being beautiful, if it also doesn’t also perform beautifully? First campaign for Mercedes-Benz GLC running in 14 European markets. 

The soundtrack is a cover from David Bowie - Oh, You Pretty Things.

 

STILLS

Screen Shot 2018-06-13 at 11.07.11.png
1526476591251_MB_GLC_M02_BOOT_WEB_gen.jpg
Unknown.jpeg
 

CREDITS

My role: Concept, Art Direction.
Agency: Antoni
Executive Creative Director: Matthias Schmidt, Tilman Gossner
Creative Director: Alice Bottaro
Art Director: Caio Fernando Batista
Copy: André Santa Cruz
Film Director: Ian Pons Jowell - Anorak Films
Photographer Stills: Marc Trautmann