THIS PROJECT CONTAINS ADULT MATERIAL.
IF YOU MIGHT BE OFFENDED, IT'S BETTER TO SCROLL PAST IT AND SAVE US BOTH THE STRAIN.
#SafySex is Super Sex.
Artists for Safe Sex.
CLIENT: Schirner Zang Foundation
24 artists were invited to create images showing how sexy is sex with condom.
In 1989, ads of a hand holding an erect penis and a condom appeared in major German newspapers. The aim was to increase safe sex particularly through condom use and, while it might seem like a shock tactic, it worked.
A dramatic rise in HIV/Aids infections, particularly in Germany, has prompted nonprofit foundation Schirner Zang Foundation to revamp the 80s campaign. Founded by husband and wife duo Michael Schirner and Kexin Zang, who mix art and culture, science, research, education, and training, the NFP have masterminded the campaign “Artists for Safe Sex”.
Its aim is to stop all new HIV-infections within the next five years but a significant decline in new diagnoses and increase in condom use will be a good start. In order to get their message out, Schirner and Zang have tapped 24 photographers, including Matt Lambert, Armin Morbach and Ren Hang, to interpret the brief of "erect penis with hand and condom" from their own perspectives. A new image will be released each week onto the site and the campaign has already run in publications like Vice and Playboy.
During this project I could have a dick pick on my screen and nobody would complain ;) That was pretty funny.
THE ONLINE GALLERY
ALL TYPE ADS
Everyone should see the sexy photos. Of course, we couldn't show the images in public stations or regular magazines. So we created all-type ads. They instigated people to check the original photos with their smartphones straight away.
MY FAVOURITE ARTISTS' INTERPRETATION OF THE BRIEFING
For a few days, we mocked the Instagram prohibition of displaying pornographic content. The solution was quite simple, we uploaded the campaign images fragmented and it could be seen in the search for the hashtag #SafySex.
Check the full article from Dazed & Confused.
Creative Directors: Kexin Zang & Michael Schirner
Hi-ReS! Berlin & London
My role: Activation Idea, Art Direction, Editorial design, Digital Strategy
Creative Directors: Florian Schmitt, Henrik Lehtikangas, Daniel Klipfel
Art Directors: Caio Fernando, Jo Ri.
Copywriter: Mascha Andexer