CAIO FERNANDO FAVERO BATISTA
Screen Shot 2017-11-10 at 15.53.05.png

Mercedes-Benz 'The Storm'


Mercedes-Benz
The Storm

Client: Mercedes-Benz
Product: 4MATIC All-Wheel Drive.

 

Go wherever your
heart takes you.

Campaign for Mercedes-Benz' 4MATIC all-wheel drive range running in 14 European markets. Instead of glorifying the technology for the sake of it (let´s be honest: everyone has heard performance stories a million times), we preferred to show why it matters in people's lives.

In the effort to keep rejuvenating the brand, this was also a good opportunity to portray a different side of the Mercedes driver - celebrated for decades as the ultimate ego-driven alpha male, it was great to show him from a new perspective. The soundtrack is a cover from the smashing 80s hit “By My Side” – by INXS. I also had the opportunity to go to Sweden for the first time to shoot this project :)

FRAMES_4MATIC_0003_Screen-Shot-2017-12-01-at-13.49.14.png
FRAMES_4MATIC_0004_Screen-Shot-2017-12-01-at-13.49.17.png
FRAMES_4MATIC_0000_Screen-Shot-2017-12-01-at-13.49.23.png
FRAMES_4MATIC_0006_Screen-Shot-2017-12-01-at-13.48.51.png
 

POSTER,
Print
& Social media

FILMPOSTER.jpg
ad_doublepage-2_FINAL 2.jpg
OOHFINAL 2.jpg

CINEMAGRAPHS FOR SOCIAL MEDIA

GLOBAL ADAPTATION

I still find really nice to see our work been adapted everywhere and see how the concept is translated to many different languages. Here 3 examples in Spain, France and Canada. 

 

CREDITS

My role: Concept, Art Direction.
Agency: Antoni
Founder: André Kemper
Executive Creative Director: Matthias Schmidt, Tilman Gossner
Creative Director: Alice Bottaro
Art Director: Caio Fernando Batista
Copy: André Santa Cruz
Film Director: Salomon Lighthelm - Stink Germany
Photographer: Patrik Johall