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Brahma 2014 WordCup

BRAHMA


2014 FIFA World Cup
Brahma Campaign

Cliente: Brahma InBev

 

How to bring the World Cup energy to the small cities of our big Brazil?

In 2014, Brazil hosted the FIFA World Cup. Brazil is a huge country with more than 200 million people spread out amongst 5570 cities, but only 12 cities were elected Official Hosts. Many people were out of the official party. So Brahma, the biggest Brazilian beer and official sponsor of the World Cup, decided to do something special.

Brahma containers traveled around Brazil taking the stadiums and the party to small cities.
One of the most special things of this project was to visit the Chapada Diamantina for the first time. The film was directed by one of the most respected film directors in Brasil, Breno Silveira.

Film - Digital

Documentaries with residents of Guiné, Bahia, Brazil.

Website

To extend the invitation to enjoy the party, we created a website that filtered 1500 parties who Brahma hosts around Brazil. This app always finds a nearest party, market with promo or a Bar with TV.

#AquiTemFesta

We create a hashtag #AquiTemFesta (#HereHaveParty) to spread the photos of the party. Celebrities, Bloggers, and Fans around Brazil share your celebrations with this our tag. It was a trendtopic many times in Brazil during the World Cup. More than 10k photos were posted on Instagram with the hashtag. The campaign had more than 500k positive comments on social media.


Credits

My role: Films, TVC, Digital, Art direction, Hashtag Activations.

Agency: Africa - Team Brahma
F
ilm Production: Conspiração Filmes
Director: Breno Silveira
Illustration icons: OpalaRosaChoque