The Quiet Revolution
Have you ever imagine an auto campaign without showing the car?
The electric BMW i3 is the most silent car ever. So, to bring the concept to life, we decided that the whole Print/OOH Campaign would be silent - like the car. Transparent billboards and blank ads brought the silent break to different places. The call to action to search 'BMW i3' was the trigger to activate the digital film.
My role: Concept and art direction.
Film Production: True motion pictures
Director: Hinrich Pflug