Copy of Knorr Mom's Challenge


Client: Unilever, Knorr

MOM'S CHALLENGE - Big Brother Sponsor

We brought home taste for Big Brother participants.

Big Brother Brasil always has a weekly evictions. So, we create a new dispute between mothers of participants. 

With their recipes, 2 mothers, every week, ask for vote on the web to the Best Recipe of the week. The winner appeared on a touch-screen of Big Brother's kitchen. Everything made with Knorr ingredients.

The screen became a topic subject and outside the house. Generated some controversy. But the coolest part was to bring home taste to whom he was with homesickness.



My role: Idea and Art Direction.

Agency: CUBO.CC
Creative Director: Roberto Martini
Associate Creative Diretor: Adriel Nunes
Art Director: Caio Fernando, Juliano Shimizu
Copywriter: Thiago Brunelli
Front End, Back End: Gabriel Tadeu, Nagib Kanaan