Cliente: Brahma InBev
VIVA O CAMPINHO (PROJECT FIELD)
AN PROJECT TO REKINDLE THE PASSION FOR FOOTBALL.
Unfortunately, Brazil wasn't the winner of the 2014 Fifa World Cup. So, Brahma, sponsor of national soccer team decided to create a project that goes straight to the root of soccer: the community fields. The place where borns the bests players.
Rebuilding about 300 soccer community fields across Brazil until the next world cup (2018). To launch this project we create the digital platform “Viva o campinho” (Long live the field).
A 1’30’’ film presents the project using testimonials from locals of the first field that was renovated.
The webpage show us the timeline of each field, from the beginning to the end of the construction, and stories about them.
My role: Online Film, Website, Mobile Website, Digital Strategy.