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Dove — The Game is Ours
2026 SUPER BOWL
‘#2 Best Super Bowl Spot’
The New York Times
Girls hear about their bodies their entire lives, and body shaming is the number one reason girls drop out of sports. But what if their bodies talked back? In this campaign, we used the real sounds of their bodies during play as the soundtrack for their defiance. Every stomp, every clap, every play proved their joy is louder than the noise.
case study
CREDITS
Agency — Ogilvy NY
Director — Savanah Leaf
Choreographer — JaQuel Knight
Dop — Rodrigo Prieto
Music Producer — James William Blades
Photographer — Hannah Sider