Client: Johnnie Walker / Diageo
johnnie walker digital projects 2010-2012
JW Black Label - Inspiration Walk
Credits
My Role: Idea, Art Direction
Agency: Wunderman
VP: Paulo Sanna
Creative Director: Rodrigo Jantene, Adriano Abdalla
Art Director: Caio Fernando
Copywriter: Vinicius Mariano
JW - Giants Campaign
Credits
My Role: Idea, Art Direction
Agency: Wunderman
VP: Paulo Sanna
Creative Director: Rodrigo Jantene, Adriano Abdalla
Art Director: Caio Fernando
Copywriter: Vinicius Mariano
JW Red Label - Adventure in a Glass
Among all labels by Johnnie Walker, Red Label is the most distinguishing, relevant whisky for the young and contemporary public — it’s actually the world’s largest selling scotch whisky. The online platform for Red Label focuses on entertainment and costumer service. A Recipe Area shows how to make your own perfect drinks, and a blog talks about the events that the brand sponsors. And the best part: a movie called Adventure in a Glass, produced by Conspiração Filmes.
Wunderman
Executive Creative Director: Paulo Sanna
Creative Director: Rodrigo Jatene, Adriano Abdalla
Art Director: Caio Fernando
Copywriter: Rodrigo Casanovas
Motion: Ricardo R2 Martins
Produtora: Consipiração Filmes
Credits
My Role: Art Direction
Agency: Wunderman
VP: Paulo Sanna, Eco Moliterno
Creative Director: Rodrigo Jantene, Adriano Abdalla
Art Director: Caio Fernando
Copywriter: Rodrigo Casanovas
Film Production: Conspiração Filmes