CAIO FERNANDO FAVERO BATISTA

Wella ProSeries Check-in

P&G WELLA

Cliente: P&G Wella

PROSERIES CHECK-IN

We use Foursquare Offer format to launch a new shampoo.

Wella is a symbolic brand for Beauty Parlors in Brazil. But, for the first time, it has launched a shampoo line for the final consumer. And to remind our consumers that the hair care they love can continue at home, we used a common habit of theirs: checking-in on Foursquare when at the beauty parlor. 

At this point, we take the opportunity to impact them with an offer: Continue your beauty parlor treatment at home. 

Present this voucher and get 20% off at a Drogaria Iguatemi drugstore near you.

The activation received hundreds of comments on blogs and specialized websites, and represented X% of Wella Pro Series sales at Drogaria Iguatemi stores, simply by posting on offer on Foursquare.

IPAD APP, WELLA ACADEMY WEBSITE


Credits

My role: Idea and Art Direction.

Agency: Wunderman
VP: Paulo Sanna
Creative Director: Adriano Abdala
Associate Creative Director: Alexandre Lima
Art Director: Caio Fernando
Copywriter: Ricardo Polinesio