Wella is a symbolic brand for Beauty Parlors in Brazil. But, for the first time, it has launched a shampoo line for the final consumer. And to remind our consumers that the hair care they love can continue at home, we used a common habit of theirs: checking-in on Foursquare when at the beauty parlor. At this point, we take the opportunity to impact them with an offer: Continue your beauty parlor treatment at home. Present this voucher and get 20% off at a Drogaria Iguatemi drugstore near you. The action received hundreds of comments on blogs and specialized websites, and represented X% of Wella Pro Series sales at Drogaria Iguatemi stores, simply by posting on offer on Foursquare. Creative Director: Adriano Abdalla Associate Creative Director: Alexandre Lima Art Director: Caio Fernando Copywriter: Ricardo Polinésio