CAIO FERNANDO FAVERO BATISTA
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The Idol's Call

BRAHMA

Client: Brahma InBev

THE IDOL'S CALL
Father's Day Activation

In the Father's Day, we invite your dad's idol to call him. And it was a big surprise.

In Brazil, Brahma Beer sponsors the 23 leading soccer clubs. So, on Father’s Day, to made a tribute to fathers and sons passionate by soccer, we invited sons to send to their fathers a special call.

A call from an former players of their soccer club. Twenty-three soccer idols wished a happy Father’s Day to our greatest idols: our fathers.

More than 15.000 calls was did with a recorded message. 

Brahma Beer - Father's Day Call

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Credits

My role: Idea, Art direction.

Agency: Africa
VP: Sergio Gordilho
Creative Director: Eco Moliterno
Art Director: Caio Fernando, Caio Gandolfi
Copywriter: Raul Palhares