Client: Microsoft Office
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Officebook Project
WE TRANSFORM THE OFFICE EXTENSIONS IN HISTORY, SERVICE AND CAMPAIGN.
To launch the new Microsoft Office and tell the new features, nothing better than a real test drive. We developed a Facebook app that, based on user's timeline, generate files from Word (an magazine about his life and friends), PowerPoint (an presentation with his photos) and Excel (an spreadsheet that analyzes users data). But how to spread this? With a giant campaign with Print, Film and Digital.
/OFFICEBOOK (FACEBOOK APP)
/REAL STORIES (TV Campaign)
Businesswoman.doc
History from Mara, who joined all the family recipes and made a book in Word. It was a sales success. And nowadays, she has a cooking school.
Musician.xls
History from Teco, a musician who never learned save money. And has discovered an Excel spreadsheet to track your expenses and finally buy a new guitar.
/mobile app
Our goal was to make people learn as much as possible with the new Office. We launch over 70 videos tutorials with tips and tricks of Office tools. Also launched a mobile app for Android and iOS with shortcuts, tips and tutorials.
/campaign website
CREDITS
My Role: Idea, Concept, Art Direction
Agency: Wunderman
VP: Paulo Sanna
Creative Director: Fabio Mattiazzi
Art Director: Caio Fernando
Design: Ana Carolina Cardoso
Copywriter: Ana Dolabella
Film Production: Fulano Filmes
Director: João Papa