CAIO FERNANDO FAVERO BATISTA

Officebook

MICROSOFT OFFICE

Client: Microsoft Office

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Officebook Project

 

WE TRANSFORM THE OFFICE EXTENSIONS IN HISTORY, SERVICE AND CAMPAIGN.

To launch the new Microsoft Office and tell the new features, nothing better than a real test drive. We developed a Facebook app that, based on user's timeline, generate files from Word (an magazine about his life and friends), PowerPoint (an presentation with his photos) and Excel (an spreadsheet that analyzes users data). But how to spread this? With a giant campaign with Print, Film and Digital.

 

/OFFICEBOOK (FACEBOOK APP)

The challenge was very simple: To show that Office 2010 can do much more than what everybody knows! The Insight: Everyone has seen apps that use the Facebook Timeline to generate videos. But the problem with such videos is that we watch them once and never come back. Idea: An app that uses Office 2010 most incredible resources to turn your timeline into a Word, Excel or PowerPoint document.

/REAL STORIES (TV Campaign)

Businesswoman.doc
History from Mara, who joined all the family recipes and made a book in Word. It was a sales success. And nowadays, she has a cooking school.

Musician.xls
History from Teco, a musician who never learned save money. And has discovered an Excel spreadsheet to track your expenses and finally buy a new guitar.

Agency: Wunderman Brasil Executive Creative Director: Paulo Sanna Creative Director: Fabio Matiazzi Art Director: Caio Fernando Copywriter: Ana Dolabela Film by Fulano Filmes
Agency: Wunderman Brasil Executive Creative Director: Paulo Sanna Creative Director: Fabio Matiazzi Art Director: Caio Fernando Copywriter: Ana Dolabela Film by Fulano Filmes

/mobile app

Our goal was to make people learn as much as possible with the new Office. We launch over 70 videos tutorials with tips and tricks of Office tools. Also launched a mobile app for Android and iOS with shortcuts, tips and tutorials.

/campaign website

CREDITS

My Role: Idea, Concept, Art Direction

Agency: Wunderman
VP: Paulo Sanna
Creative Director: Fabio Mattiazzi
Art Director: Caio Fernando
Design: Ana Carolina Cardoso
Copywriter: Ana Dolabella

Film Production: Fulano Filmes
Director: João Papa