CAIO FERNANDO FAVERO BATISTA
Screen Shot 2018-06-15 at 16.05.04.png

BMW i3 'The Quiet Revolution'


BMW i3
The Quiet Revolution

Client: BMW

 

Have you ever imagine an auto campaign without showing the car?

The electric BMW i3 is the most silent car ever. So, to bring the concept to life, we decided that the whole Print/OOH Campaign would be silent - like the car. Transparent billboards and blank ads brought the silent break to different places. The call to action to search 'BMW i3' was the trigger to activate the digital film.

Screen Shot 2018-06-21 at 05.27.13.png
Screen Shot 2018-06-21 at 05.26.51.png
printdupla.jpg
 

DIGITAL FILM

'The Quiet Revolution' was also translated into film for digital channels.

 

CREDITS

My role: Concept Print Ads / OOH
Agency: Hi-ReS
Film Production: True motion pictures
Director: Hinrich Pflug