All of a sudden, the country came to a halt. Businesses were closing, people lost their jobs, and even graduations were canceled. In Leo Burnett's first work for Bank of America, we had the challenge to send a positive message in times of profound crisis.

Something to get people ready for better days ahead. So we gave America a commencement speech. Not just for students, but for the entire nation. After crafting the right words, we just needed to right voice to deliver it. And so, the speech came to life in the unmistakable voice of Viola Davis.