Product: 4MATIC All-Wheel Drive.
Go wherever your
heart takes you.
Campaign for Mercedes-Benz' 4MATIC all-wheel drive range running in 14 European markets. Instead of glorifying the technology for the sake of it (let´s be honest: everyone has heard performance stories a million times), we preferred to show why it matters in people's lives.
In the effort to keep rejuvenating the brand, this was also a good opportunity to portray a different side of the Mercedes driver - celebrated for decades as the ultimate ego-driven alpha male, it was great to show him from a new perspective. The soundtrack is a cover from the smashing 80s hit “By My Side” – by INXS. I also had the opportunity to go to Sweden for the first time to shoot this project :)
& Social media
CINEMAGRAPHS FOR SOCIAL MEDIA
I still find really nice to see our work been adapted everywhere and see how the concept is translated to many different languages. Here 3 examples in Spain, France and Canada.
My role: Concept, Art Direction.
Founder: André Kemper
Executive Creative Director: Matthias Schmidt, Tilman Gossner
Creative Director: Alice Bottaro
Art Director: Caio Fernando Batista
Copy: André Santa Cruz
Film Director: Salomon Lighthelm - Stink Germany
Photographer: Patrik Johall