Client: ESPN / Uefa Champions League
ESPN has the best HD broadcast.
But are your eyes prepared?
• 80% of vision disorders can be prevented by being diagnosed in advance.
• 57% believe they don't have any eye problems.
• Only 27,8% visit their ophthalmologist once a year as recommended.
To persuade men to take the exams we created a special test for UEFA Champions League fanatics.
An ESPN Eye Test bus, equipped with an ophthalmologist and their equipment, drove around offering vision tests for sports fans. Instead of squinting to read boring rows of letters and numbers, the men had to correctly identify football clubs crests and famous players.
Men who visited the clinic and were diagnosed with glaucoma and cataract problems, were forwarded on for complete treatment.
HOW IT WORKS?
THE ONLINE TEST
OUTDOOR TEST / BUS SHELTER
My role: Idea, Art Direction, Website, Posters.
ECD: Rafael Pitanguy/ Eco Moliterno
ACD: Roberto Kilciauskas / Bernardo Romero
Art director: Caio Batista, Caio Gandolfi
Copywriter: Alexandre Esposito, Diego Ferrite