What’s the point of being beautiful, if it also doesn’t also perform beautifully? First campaign for Mercedes-Benz GLC running in 14 European markets.
The soundtrack is a cover from David Bowie - Oh, You Pretty Things.
My role: Concept, Art Direction.
Executive Creative Director: Matthias Schmidt, Tilman Gossner
Creative Director: Alice Bottaro
Art Director: Caio Fernando Batista
Copy: André Santa Cruz
Film Director: Ian Pons Jowell - Anorak Films
Photographer Stills: Marc Trautmann